In its competitive battle against Amazon, ebay is trying to renew its services and maintain existing customers.
From this was born ebay Extra…
Bars, pharmacies, grocery stores and stores, are typical retail businesses that embellish cities and towns, but in recent years have suffered a lot from the competition of large retailers.
Large retail chains, use an “big economy scale”: they make ambitious plans, they can access better finance and finally spend adequately on advertising to gain a certain awareness (brand awareness) among potential customers.
Small shops in defense
On the other hand, the small operators, although almost always have a better service and a better overall quality, often stay still at the time of the opening, of the first years where the business opens up with enthusiasm and is necessarily updated. Then stop, the machines, the PCs, even the cash register itself, everything remains the same.
It also stops being proactive and trying out new initiatives to capture new customers, to renew.
In this way, stores stops their challenge against the GDO and franchising chains, giving up innovative services to customers.
In my “proactive tours” that I occasionally do, I found one thing:
not only is there not an active e-commerce, but also the institutional website is not realised, either for distrust towards the medium — seen as the competitor — or for a lack of propensity for advertising investment.
Google cards, notoriously free, are seen almost with suspicion.