content curation

In 2017, more than 60% of online advertising investments went to Facebook and Google

In recent years, advertising investments have gradually moved towards the web, abandoning the so-called traditional media, such as…

In recent years, advertising investments have gradually moved towards the web, abandoning the so-called traditional media, such as TV and print. And the advent of smartphones can only have accelerated the phenomenon. One of the most pronounced consequences of this shift towards online is the fact that few companies have gained power over a large share of the figures invested in advertising.

In particular, according to some estimates, Google and Facebook in 2017 will touch just over 60% of worldwide online advertising revenues. Putting 1 dollar out of 4 on its own in advertising worldwide.

Here is an infographic of Statista.com that reconstructs the growth of advertising weight of the two tech companies in recent years.

Sorgente: Nel 2017 a Facebook e Google sono andati più del 60% degli investimenti per l’adv online | Prima Comunicazione

Share this

Giovanni Minelli

Art Director & Cross media designer, content curator at minodesign. ADCI member.
He deals with advertising projects, graphic design and web design, with a focus on corporate image, UI and image manipulation. Experimenter of new media but also lover of the 70s graphics and 80s90s adv; seek a contemporary synthesis of these three. It is also dilettans mangaka and ebay seller.



BACK TO TOP